Hi, I'm John Aspinall and I'm UI & UX designer from sunny Blackpool. I'm experienced in working within agile teams for large and medium sized organisations.

In addition to my UX/UI experience, I also have front end design and development skills. Selections of my work and processes can be viewed in my portfolio.


Mobile phone featuring JDW mobile web project

Re-engineered the user experience of the product search, navigation and refinement functions across all of JDWilliams mobile specific websites.

Mobile web UX
Kiddicare redesign concept

Produced a series of UX deliverables for a project to responsively redesign the Kiddicare website.

Responsive UX
Morrisons redesign concept

Designed a series of concepts to be used for the new proposed design of Morrisons.com

Screenshot of New York website

A list of older websites I designed and developed whilst working for Kleeneze and a few other bits I did on the side around 2007 to 2012.

Web Design
Seasiders Podcast homepage screenshot

Devised, produced and presented a regular Blackpool FC podcast show and also built an accompanying responsive website from scratch.

Kleeneze homepage screenshot

Planned, designed and developed a responsive website for Kleeneze, when responsive design was in its infancy.


A responsive style guide created for a mobile specific ecommerece website client. Full write up of my design and build process.

Mobile UI
JD Williams responsive header

Coded a fully functioning responsive prototype of the header for the new JDWilliams responsive website.

Responsive UI

Built and designed fluid HTML login forms to be used in a webview on the Kiddicare mobile application.

Mobile web
Screenshot of responsive buttons demo

Built SASS variable controlled and inline SVG button prototype to be used in new UI style guide for JDWilliams.

Screenshot of Blackpool Supporters Trust website

Designed, built and hosted a new content managed membership website for the Blackpool Supporters' Trust.

Membership website

Who I've worked with

A selection of the major clients I have worked for over the years.

Logos of clients I've work with.

Full details of my work history can be found on my Linkedin profile.


Here's a pictorial summary of the "web and UX stuff which I can do", along with a more specific description of my UI/UX technical skill set below the pics.


  • HTML
  • CSS
  • SASS
  • Javascript
  • Jquery
  • GIT
  • Grunt
  • Bootstrap
  • Linux


  • Fireworks
  • Illustrator
  • Invision
  • Balsamiq
  • Axure
  • Wordpress
  • Jira
  • Codekit


  • Wireframing
  • User testing
  • User journeys
  • UI design
  • Prototypes
  • Sketching


Feel free to call me on 07789 486467 and we can discuss your project. Alternatively,


This site was lovingly hand crafted in HTML, CSS and JS by my own fair hands. The responsive image slider is by Slippry, CMS functionality is provided by Jekyll and is hosted AND source controlled by the good people at Github.

Need web hosting?

I host all my Wordpress sites on Bluehost and I can highly recommend them for hosting your own website.

My dead serious limited company

I trade through my own limited company called "User Experience Consulting Ltd", details of which can be found below.

User experience consulting limited
St Annes Street
Lytham St Annes
VAT registeration number: 185978437
Company number: 8979949