John Aspinall

Hire me

- UX & UI Designer -

Hi there, I'm John and I'm experienced (15 years +) UX & UI designer. My portfolio of recent work and details of my skillset can be viewed in the sections below.

I generally work on contracts for eCommerce companies and am available to hire on a freelance basis when I'm free!


Mobile phone featuring JDW mobile web project

Lead the UX development on a project to improve product search and navigation acrooss JDWilliams' mobile specific websites.

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Kiddicare redesign concept

Produced UX deliverables for a project to responsively redesign the Kiddicare website.

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Morrisons redesign concept

Designed concepts to be used for the new proposed design of

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Screenshot of New York website

A list of older websites I designed and developed between 2007 to 2012.

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Seasiders Podcast homepage screenshot

Designed and built responsive Wordpress theme and website for the Seasiders Podcast.

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Kleeneze homepage screenshot

Planned, designed and developed a responsive website for Kleeneze, when responsive design was in its infancy.

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JD Williams US site

My UI design contribution to the JD Williams responsive US website.

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A responsive clothing size guide used on a mobile specific website for JDWilliams.

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JD Williams responsive header

Coded a prototype of the header for the new responsive JDWilliams US website.

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Login forms used in a webview on a Kiddicare mobile ecommerce app.

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Screenshot of responsive buttons demo

SASS variable controlled, inline SVG button prototype used in UI team style guide for JDWilliams.

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Screenshot of Blackpool Supporters Trust website

Designed, built and hosted a new content managed membership website for the Blackpool Supporters' Trust.

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Who I've worked with

A selection of the major clients I have worked for over the years.

Logos of clients I've work with.

Full details of my work history can be found on my Linkedin profile.


Here's a pictorial summary of the "web and UX stuff which I can do", along with a more specific description of my UI/UX technical skill set below the pics.


  • HTML
  • CSS
  • SASS
  • Javascript
  • Jquery
  • GIT
  • Grunt
  • Bootstrap
  • Linux


  • Fireworks
  • Illustrator
  • Invision
  • Balsamiq
  • Axure
  • Wordpress
  • Jira
  • Codekit


  • Wireframing
  • User testing
  • User journeys
  • UI design
  • Prototypes
  • Sketching


I can offer you and your business the full range of web design and development services, in addition to pay monthly web site packages. I am based in Blackpool but also work for clients in Leeds, Manchester, Liverpool and can work remotely where necessary.

Visit my web design services page to find out more or feel free to email me and I'll call you ba


This site was lovingly hand crafted in HTML, CSS and JS by my own fair hands. The responsive image slider is by Slippry, CMS functionality is provided by Jekyll and is hosted AND source controlled by the good people at Github.

Need web hosting?

I host all my Wordpress sites on Bluehost and I can highly recommend them for hosting your own website.

My dead serious limited company

I trade through my own limited company called "User Experience Consulting Ltd", details of which can be found below.

User experience consulting limited
St Annes Street
Lytham St Annes
VAT registeration number: 185978437
Company number: 8979949