Pic of John Aspinall
John Aspinall
UX/UI Designer



Hi, I'm John and I'm a UX/UI Designer.

I love projects where my work has a direct effect on the bottom line of the organisation - be that by improving conversion rates, increasing click through percentages on a landing page, through to usability improvements to grow a user base.

I'm experienced in working in agile, multidisciplinary teams and am passionate about designing and delivering beautiful, user-centred digital products. I particularly enjoy the user testing and feedback iteration cycle where you get to see your hypothesis being proven, or not!


User-centred design, user testing, user research, prototypes, wireframing, competitor benchmarking and research, A/B testing, agile methodologies, responsive design, mobile first methods, Sketch, Balsamiq, Axure, HTML5, CSS3, SASS, Grunt, Javascript, Jquery, responsive design, Wordpress, Bootstrap.

I'm comfortable working in Windows, Mac OS and Linux operating systems and most major IDE's.


I have worked for a variety of companies both large and small over the years, including:

  • Booking.com
  • Morrisons
  • Deutsche Bank
  • JPMorgan
  • CSC
  • JD Williams
  • Henderson Global Investors
  • Hitachi Consulting

Contact Me